The case is about US-based technology giant Google’s Chinese sojourn. Google entered China in 2000 and started operating in the country by offering 24 million web pages in the Chinese language and gained immediate popularity. By 2003, Google was ranked #1 in China’s search engine market. But after that Google losing market share as its servers were placed outside the country and the search was slow. In 2006, Google decided to place its servers in China and censor the content according to the standards set by the Chinese government. Even after Google censored its search, the website was blocked intermittently, as the government was not satisfied with Google’s censoring. In January 2010, Google announced that it would no longer censor its search in China and it was contemplating an exit from China. Thus, Google closed the door on one of the largest internet markets in the world. But the market for the internet and mobiles in China continued to grow... .

Business Environment Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Business Environment Case Studies Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	Evaluate the entry and expansion strategies of Multinational companies in China.
	Examine the importance of the Chinese market to the growth of Internet companies from developed countries.
	Outline the issues and challenges faced by internet companies in China.
	Analyze the business environment in the Chinese online media industry.
	Evaluate the impact of government regulations on the operations of foreign internet companies in China.

Contents

GOOGLE TAKES ANOTHER LOOK

TAKE ANOTHER CHANCE?

EXHIBITS

Keywords

Google, China, Reentry, Foreign Internet Companies in China, Emerging markets, censorship, government and business, internet, international business, government policies, government regulations

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